earticle

영어

The purpose of this study is to find the competitiveness of Seoul as an international meeting destination. Importance-Performance analysis was examined to find the weak points and strong points of Seoul. 22 destination service attributes were reviewed and abstracted to the questionnaire. 75 questionnaire from the meeting planners in many countries had been distributed and collected. Factor analysis was employed to find the important factors of Seoul. According to factor analysis 6 factors were named and explained 75% of variance of respondents. Satisfaction factor analysis produced 7 factors and explained 80% of variance of questionnaire correspondents. The 5 attributes of "Hotel room price", "transportation convenience", " quality & price of food & drinks", Facility quality of venue", "promotional efforts" are still need more efforts for improving the image of Seoul as an international meeting destination.

한국어

본 연구는 국제회의 유치와 진행에 있어서 점차로 전문화되어가고 있는 국제회의 산업에서 이들 기획업체나 국제회의 기획가들이 선호하는 특정 국제회의 개최지 속 성들을 파악하고 이를 중심으로 중장기적 국제회의산업 육성 프로그램을 준비할 수 있도록 의미 있는 시사점을 파악하고자 실시하였다.