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논문검색

주부의 가정관리행동유형에 따른 신용카드에 대한 인식 및 사용ㆍ관리행동

원문정보

The Urban housewives' Cognition, Usage, and Management Behavior of Credit Cards according to Home Management Behavior Pattern

金娜延, 桂仙子

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초록

영어

The purpose of this study is to analyze housewives’ cognition, usage, and management behavior of credit cards according to home management behavior pattern. The sample of this study was selected from the housewives’ living in Seoul who has credit cards. After class-analyzation of the sample, 523 out of 612 repondents were finally selected data. The data were analyzed by the statical methods such as frequency, mean, percentile, Factor Analysis, t-test, ANOVA, Duncan’s multiple range test, Person’s Correlation, and Multiple Regression Analysis through the SAS program package. The major findings of this study are as followers : First, housewives’ usage and management behavior of credit cards was a positive relationship between home management behavior pattern. Second, housewives’ cognition of credit cards showed a significant positive relationship with usage and management behavior of credit card. Third, the most influencial variables on housewives’usage and management behavior of credit cards were their value and home management behavior pattern.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 신용카드에 대한 소비자의 인식
  2. 신용카드 사용ㆍ관리행동
  3. 주부의 가정관리행동유형
 III. 연구문제 및 연구방법
  1. 연구문제
  2. 연구모형
  3. 조사도구와 측정방법
  4. 자료수집 및 분석방법
 IV. 연구결과 및 해석
  1. 주부의 가정관리행동유형
  2. 주부의 신용카드에 대한 인식
  3. 주부의 신용카드 사용ㆍ관리행동
  4. 주부의 가정관리 행동유형에 따른 신용카드에 대한 인식
  5. 주부의 가정관리 행동유형에 따른 신용카드 사용ㆍ관리행동
  6. 주부의 신용카드에 대한 인식과 신용카드의 사용ㆍ관리행동간의 상관관계
  7. 주부의 신용카드 사용ㆍ관리행동에 대한 사회인구학적 변인, 심리적 변인 및 가정관리행동 유형의 상대적 기여도
 V. 결론 및 제언
 참고문헌

저자정보

  • 金娜延 김나연. 숙명여자대학교 가정대학 가정관리학과 조교
  • 桂仙子 계선자. 숙명여자대학교 가정대학 가정관리학과 교수

참고문헌

자료제공 : 네이버학술정보

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