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The purposes of this study were to examine the relation between internal customer's satisfaction and organizational commitment and service orientation. To achieve the purposes, a questionnaire was conducted to 367 hair shop's employees. Data were analyzed by structure equation modeling of SPSS 18.0 program. The results of this study were summarized as follow: First, the internal marketing was related positively to employees' service orientation. Second, the internal marketing was related positively to consumer orientation.