earticle

영어

This study was conducted in order to examine the current state of Korean beauty businesses and to assist in creating solutions for further development. Periodicals, books, news and internet data were compiled and analyzed to understand current beauty industry trends. Additionally, related research papers, reports from government were cited for this study. The outcome revealed that market conditions were improved in terms of quality and availability. However, the number of consumers who felt distressed about their physical and emotional state rose sharply. These consumers responded by investing in industries such as beauty and tourism. In terms of current trends, simple, holistic approaches were favored along with natural and organic products. In the domestic market, service industries including spa, leisure, and vacation are steadily developing as the demand for ‘healing’ and ‘detoxing’ is on the rise. Products and services that combine different elements such as beauty, health, medical, culture and tourism have been popular. Along with Korean dramas and K-pop, these packages have helped create a ‘Korean wave’ internationally, positively affecting the market. Make-up exportation has been increasing in neighboring Asian nations as demand in American and European markets has also grown. Cosmetic and beauty industries such as hair, make-up and nails are being integrated, with positive results, into other industries such as health, fashion, medical, cultural, leisure, and tourism. This pattern is giving rise to beauty lifestyle and ‘value-mixed’ industries. In conclusion, the beauty business can continue to expect promising growth in the future.