earticle

영어

This study aims to seek more efficient ways to revive the Beauty industry by incorporating linkage with other industries. The Jeju Innisfree House represents a great example that shows synergy effect by linking the tourism and cosmetic industry together. Jeju, which was named as one of the seven UNESCO World Heritage Sites, is not only well known for its natural landscape and cleanness, but also is considered South Korea’s representative natural heritage. Jeju Island has invigorated the cosmetics industry by taking advantage of its natural heritage and excellence through heritage marketing. Jeju Innisfree House, opened in 2013, differentiates itself from other beauty brands and provides an experience that maximizes the geographical and cultural features of the island. While other cosmetics brands limit themselves only to promoting and providing skincare, product experience, and other related beauty services, Jeju Innisfree House enhances that experience by putting emphasis on its eco-friendly concept and the image of recovery and rest in nature. In short, this practice can be seen as the commercialization consumer experience into a tourism product. There is a need for the central and local governments’ support in order to develop the beauty industry as part of the cultural industry; Integration needs to take place amongst the related industries and this can be encouraged by incentivizing the participants by offering work space, rental reimbursement, tax relief, benefits for conversion, and etc. Furthermore.