원문정보
A Comparative Study on the Value Pursuit Between Jirisan Trekkers and Haeparanggil Trekkers' Using Means-End Chain Theory Methods by MEC
초록
영어
This study tries to compare the value pursuit of trekkers based on the different tourist destinations between Jirisan dulragil and Haeparanggil. The purpose of this study is to identify the trekker's terminal value by using means-end chain theory and its laddering technic. Especially, this study attempted to compare between Jirisan dulralgil and Haeparanggil trekker's value and value chain. An interview method used for data collection included a hard laddering approach which is most common in means-end theory. A total of 212 trekkers were interviewed at Jirisan dulragil and Haeparanggil in October 2012 and April 2013, respectively. Results of this study showed that the terminal value for Jirisan trekkers was ‘enjoyment and fun' and Haeparanggil trekkers was 'enjoyment and fun', 'self-satisfaction'. The value chain for Jirisan trekkers was group trekking of 'family or colleagues(A)'-'improve relationship among them(C)'-'belongings(V)'. and Haeparanggil trekkers was 'family or colleagues(A)'-'improve relationship among them(C)'-'belongings(V)'. Through this results, two of the most important attributes are 'various trekking courses and family'. This means trekking activity by various courses leads to improve the tight relationship among families or parties while their long togetherness. This results will help researchers and management of tourist attractions to give plentiful insights in understanding who trekkers are and what they really pursuit through trekking travel.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 산악형과 해안형 관광자원 및 관련 선행연구
2. 지리산 둘레 길과 해파랑길 현황 및 자원 특징
3. 수단-목적(Means-End Chain) 사슬이론 및 분석단계
Ⅲ. 실증분석
1. 변수추출 및 연구 설계
2. 분석결과
3. 가치 맵(HVM) 작성
Ⅴ. 결론
참고문헌