원문정보
Effects of Airline Passengers’ Perceived Risk and Selection Attributes on the Customer Satisfaction and Re-purchasing intention
초록
영어
The objective of this study is to examine the relationship between perceived risk and the airline selection attributes(selecting attributes of the airline). Some of previous researches claimed that consumer's perceived risk affects the selecting attributes (Song and Cho. 2012; Ryu and Ahn. 2006). On the contrary, others revealed that selecting attributes have an effect on the perceived risk. However, it is assumed that the customer choose the airlines considering both risk factors and selection attributes at the same time. Therefore, this study examined the interrelation between them. As a result, there are statistically significant correlation between functional risk, physical/psychological risk and cabin service, safety. The findings of this study imply that the airline company’s marketing strategy should focus on the safety and cabin service factors more.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 항공상품의 위험지각
2. 항공상품 선택속성
3. 만족도 및 재 구매의도
Ⅲ. 연구방법
1. 연구 모형 및 가설
2. 변수 정의 및 자료수집
Ⅳ. 분석 결과
1. 표본의 인구 통계적 특성
2. 측정 변수의 요인 및 신뢰도 분석
3. 가설의 검증
Ⅴ. 결론 및 시사점
참고문헌