earticle

영어

The purpose of this study is to examine the relationships among perception of casino, job characteristics, gambling motivation and behavioral intention of casino dealers. To this end an onsite survey was conducted to natives of casino dealers who had participated casino games. The results of this study indicate that casino dealers with positive perception and job characteristics had an effect of intrinsic gambling motivation as excitement, learning and achievement. also both excitement, learning and achievement motivation had an effect on behavioral intention. Therefore the effect of casino dealer’s healthy gambling behavior is expected by increasing degree of ethical industry culture and strengthening evaluation and improvement of ethical management program and ethical education and training program, established industry system of casino industry, based on aggressive will and assist of manager.