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논문검색

섬 방문객의 관광동기가 관광 후 태도에 미치는 영향 연구 - 인천광역시 섬 지역을 중심으로 -

원문정보

A Study on the Effects of Island Visitors’ Motivation on Post-Trip Attitude - Based on Islands of Incheon Metropolitan City -

김재호

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초록

영어

This study examined the effects of island visitors’ motivation on post-trip attitude. Data were collected from 328 people at three island destinations in Incheon including Muuido, Deokjeokdo, Jangbongdo. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, reliability analysis, T-tset, ANOVA and regression analysis. Results of a factor analysis suggested 5 different factors of the tourism motivation(escape from daily life, novelty, recreational attribute, relationship, educational attribute). Results largely showed that the motivation of the island visitors tended to make a signifiant positive effect on the visitors' post-trip attitude(tourism satisfaction, revisit intention, recommendation intention). In addition, the demographic characteristics of island visitors showed a partial difference in the motivation and post-trip attitude. This study provides an insight into the relationships among tourist’s motives and post-trip attitude for future research.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 섬 관광 트렌드와 전망
  2. 섬 관광동기
  3. 섬 관광 후 태도
 Ⅲ. 연구설계
  1. 연구대상지
  2. 연구모형
  3. 연구가설 설정
  4. 설문지 구성
  5. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 인구통계학적 특성
  2. 신뢰도 및 타당도 분석
  3. 연구가설 검증
  4. 인구통계학적 특성에 따른 관광동기와 관광 후 태도의 차이 검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 김재호 Jaeho Kim. 인하공업전문대학 관광경영과 조교수

참고문헌

자료제공 : 네이버학술정보

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