원문정보
An Analysis on the Risk Management Performance of Chinese Overseas Tourist Visiting Korea
초록
영어
This study aims to analyse the relationships between risk management techniques of chinese overseas tourist visiting Korea and performance. Data collection is performed by students of master's and doctor's course during two weeks through the questionnaire for chinese overseas tourist leaving for home. Six hypotheses are established in order to accomplish this study, and hypotheses are verified by using t-test, ANOVA and multiple regression analysis. In according to the results of this study, it is proved that performance of chinese overseas tourist risk management is higher for the aged than for young, for high-income earner than for low-income earner and for high- education person than for low-education person. Also, the result of multiple regression analysis, it is found that avoidance techniques and loss control techniques influence on the performance of chinese overseas tourist risk management with significantly positive(+) relationships respectively. This finding implies that avoidance techniques and loss control techniques among the risk management techniques should be used effectively to manage the chinese overseas tourist risk.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 해외여행자리스크
2. 해외여행자리스크 관리기법
Ⅲ. 연구 설계
1. 가설 설정
2. 조사 설계
Ⅳ. 실증분석 결과
1. 조사대상자 특성
2. 타당성과 신뢰성 분석
3. 연구가설의 검증
Ⅴ. 결론
참고문헌