원문정보
A Study on Comparison Trade Exhibition Industry in Korea with the U.S.A's for improving International Competitiveness of Korean Exhibition Industry
초록
영어
The aim of this research is to analyze the system and policy of USA's trade exhibition in
dustry, one of the best trade exhibition industry in the world, and to gain operating know
-hows by comparing it with Korea's trade exhibition industry.
Specialized practical human resources training, excellent exhibition ability, plentiful nature
tourism environment, cheap lodging charges and rent, well-prepared entertainment has all
owed USA's trade exhibition industry to occupy about 1% of the total GDP. Thus we wis
h to discover the operating know-hows of USA"s trade exhibition industry.
목차
I. 서론
II. 한ㆍ미 MICE산업의 현황 비교분석
III. 한국과 미국 무역전시의 경쟁력 요인 도출
IV. 미국 무역전시산업의 경쟁력 요인 분석
V. 결론
참고문헌
