원문정보
초록
영어
Considering the tourism industry technologies in e-commerce environment and other basic conditions are perfect, but the profit is still very little. In this study, a draft questionnaire scale is designed based on critical success factors (CSF) combined with some theories and the opinions of 23 senior managers in tourism enterprise who constructed the judgment matrix introducing innovative and legalization modules. The approaches, analytic hierarchy process (AHP), group eigenvalue method (GEM) and corrected item-total correlation (CITC), are respectively used to test. After removing those bad items on the basis of comprehensive output results while comparing three test approaches, the scale is modified to finalize the formal survey questionnaire to complete the preliminary work of research on tourist industry innovation and services spiral development in e-commerce environment. The research shows that there is a big gap between the primary concern of Chinese enterprises and the sustainable tourism economy in the world.
목차
1. Introduction
2. Literature Review
3. Methodology
3.1. Critical Indicators Design
3.2. Identification Method of Critical Indicators
3.3. Research Methodology and Research Process
4. Optimization Procedure of Questionnaire Scale
4.1. Initial Analysis on Critical Factors
4.2. Purification Analysis on Questionnaire Scale
5. Finding
5.1. Introduction of Critical Profitability Factors for China's Tourism Industry in e-commerce Environment
5.2. China's Tourism Enterprise Managers' Misunderstanding
6. Discussion and Conclusions
7. Limitations and Future Research
Acknowledgments
References