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The Television Shopping Service Model Based on HD Interactive TV Platform

초록

영어

With the rapid development of Internet and television technology, users are not satisfied with the "one-stop" integrated service, they put forward higher requirements in time and interactive function. HD(High Definition) interactive TV platform as an integrated service platform by means of the network, communication, and video technology, can supply highly personalized and interactive shopping service for users. This paper focus the television shopping service based on HD interactive TV platform, does the research on the influencing factors to evaluate the television shopping service on HD interactive TV platform and then it comes to the conclusion that product quality, product price, product payment security, product payment ways, high- quality logistics service and other factors can influent the television shopping service based on HD interactive TV platform. So HD Interactive TV Platform should carry out the series of strategies from the point view of service providers, payment platforms and logistics to improve the interactive service quality.

목차

Abstract
 1. Introduction
 2. HD Interactive TV Shopping Platform
 3. The Service Model Based on HD Interactive TV Platform
  3.1 The Influence Factors of Television Shopping Service based on HD Interactive TV Platform
  3.2. The Service Evaluation System of HD Interactive Platform
  3.3. Model Validation
 4. Conclusions
 References

저자정보

  • Mengke Yang Beijing University of Posts and Telecommunications,Beijing, China
  • Jianqiu Zeng Beijing University of Posts and Telecommunications,Beijing, China

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