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논문검색

Measuring Gratification of Social Media Use in Kazakhstan Using Niche Theory

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1 SNS and Social Relationship
  2.2 Media Richness and Social Presence
 3. Research Model and Research Methodology
  3.1. Research Model
  3.2 Niche Theory
  3.3. Definition of Important Factors
  3.4. Data Collection and Characteristics of Samples
 4. Analysis of Research Findings
  4.1. Reliability and Validity Analysis
  4.2 Results of Niche Analysis
 5. Conclusion
 References

저자정보

  • Heon Baek Ph.D. Student, School of Business Administration, Sogang Univ, Seoul. Korea
  • Ha Jin Hwang Professor, Operations Management and Information Systems and Dean of Bang College of Business, KIMEP University, Kazakhstan

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