earticle

영어

This study is to examine the effect of University students' internet sports information searching motivation on satisfaction and re-exploration intention. To test this, 353 University students were sampled from Yongin province. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis, and conducted data through SPSS 18.0 are as follows: First, information seeking and in-depth which are sub factors of internet sports information searching motivation had positive effect on satisfaction. Second, information seeking and in-depth which are sub factors of internet sports information searching motivation had positive effect on re-exploration intention. Third, satisfaction had positive effect on re-exploration intention through internet sports information searching motivation.