earticle

영어

This study aims at examining the effect on fencing hall trainees’ physical, mental satisfaction, and recommendation intention of their satisfaction factors, facilities, and programs, and at offering basic materials necessary for marketing strategy to improve administration management. For the purpose of analyzing the result, this study, with SPSS VER 20.0 statistic package program, performed frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and route analysis. For the purpose of measuring the validity of measurement model, this study used conceptual reliability (CR), average variance extraction (AVE) and leaded the conclusion as followings. First, fencing hall program has positive(+) effects on physical satisfaction. Second, fencing hall facility has positive(+) effects on mental satisfaction. Fencing hall program facility has positive effects on mental satisfaction. Fourth, fencing hall facility has positive(+) effects on mental satisfaction. Fifth, fencing hall program has positive(+) effects on recommendation.