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논문검색

Research of Service Industry’s Customer Satisfaction Maximization Problem based on Multi-objective Programming Model

초록

영어

Customer satisfaction is an important factor for service-oriented enterprises to increase their competitive ability. Finding a good method to assign the finite service personnel with different service capabilities to different customers so as to maximize customer satisfaction is crucial for these enterprises. In this paper, we construct a multi-objective programming model with the method of fuzzy analytic hierarchy process and obtain the maximum of customer satisfaction by assigning service personnel according to the requirement of different customers. It is proved that the model is practical and operational by a specific example.

목차

Abstract
 1. Introduction
 2. The Influencing Factors of Customer Satisfaction
 3. Employees’ Service Capability and its Evaluation Indexes
  3.1. Employees’ Service Capability
  3.2. The Evaluation Index System of Employees’Service Capability
 4. Construction of Service Industry’s Customer Satisfaction Maximization Model
 5. Model Application
 6. Conclusions
 References

저자정보

  • GuangyuYang Department of Management Information System, TianjinUniversity of Finance and Economics, Tianjin 300222, China
  • MingLi Graduate department of Tianjin University of Finance and Economics,Tianjin 300222, China

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