earticle

영어

The K-pop music is considered to be planned products through a very comprehensive systematic production by major entertainment companies. This study starts from a question of whether this well-organized, nurtured music is a representative pop content of Korea. The local musicians who are not affiliated with those major companies are less exposed to the public and more often than not, they have few chances to publicize and promote their music and themselves. In this context, this study suggests establishing the local pop music archive online system to bridge local musicians to music consumers. It also helps acquire diversity in pop music in Korea.