earticle

영어

With the high-speed development of China's Internet, e-commerce and network information communication make consumers on product quality of service have a more clear understanding. The competition of network sales market brought the traditional automobile sales and services the unprecedented pressure. This paper analysis the theories about customer satisfaction model both in China and abroad. All of them are expected difference theory as the core, evaluating the benefit of consumer satisfaction by perception the difference of perceived benefits and loss. On this basis, by the internet-questionnaire survey, the China internet-automobile customer satisfaction evaluation system of the bayesian model is established. From this, it can be obtained the main factors of the customer satisfaction and their influence degree.