earticle

영어

The objective of this study is to demonstrate the relationship of entrepreneurial orientation, absorptive capacities, and new product development. To achieve this objective, this study reviews the literatures about entrepreneurial orientation, absorptive capacities, and new product development. This study suggests that entrepreneurial orientation is positively related to absorptive capacities and absorptive capacities have a positive relationship with new product development. To validate this hypothesis, the survey questionnaire was developed by reviews of existing literatures and experts opinions. The data used in this study was collected from Korea exporting firms and the main method is PLS(Partial Least Square). The results are as follow. First, we empirically found that proactiveness and innovativeness have an effect on absorptive capacities. Also absorptive capacities are positively related to new product development. Second, Absorptive capacities partially mediated the relationship between entrepreneurial orientation and new product development.