미용제품 소비자의 연령에 따른 의사결정유형과 광고태도 및 구매행동


Effect of Beauty Art Industry Manager’s Hiring Awareness on Employment Satisfaction

김설옥, 여이주, 장미여, 박은준

피인용수 : 0(자료제공 : 네이버학술정보)



This study is to learn about beauty products, decision type, ad attitudes and purchasing behavior by setting the parameters, the age-related beauty products consumer decision-making type, ad attitude, understand the difference between the buying behavior of beauty products in the future profit-seeking enterprise development and academic resources to provide the necessary information and its purpose. Study, age, type of decisions based beauty product advertising there is a difference in attitudes and purchasing behavior was found to be. The type of decision-making factors carefully in their 20s and 10 units, respectively the most adaptive. Advertising on attitudes favorable factors in the 20s, but also negative cognitive highest. 10, while the cost of buying stimulation appeared to be affected. Behavioral factors in the experience of buying and recommend reasonable cost by buying the 10 highest, while the brand-oriented and economical purchases 20s highest in more than 40 high in economic / advertising-dependent purchase the highest. This beauty product sales strategy, marketing strategy, consumer differently depending on their age indicates that the need to build. If you approach taking into account the age of the consumer, more organized and there will be a breakthrough diet strategy can be. In addition, the development of beauty products to achieve company’s sales growth may hope that helps.


 Ⅰ. 서론
 Ⅱ. 이론적배경
  1. 미용제품
  2. 의사결정유형
  3. 광고태도
  4. 구매행동
 Ⅲ. 연구방법
  1. 연구문제
  2. 연구대상 및 자료수집
  3. 측정도구
  4. 분석방법
 Ⅳ. 연구결과 및 고찰
  1. 미용제품 소비자의 인구통계적 특성
  2. 의사결정유형, 미용제품 광고태도, 미용제품 구매행동의 각 차원
  3. 미용제품 소비자의 연령에 따른 의사결정유형, 미용제품 광고태도, 미용제품 구매행동의 차이
 Ⅴ. 결론


  • 김설옥 Sul-Ok Kim. 서경대학교 대학원 미용예술학과
  • 여이주 Yi-Ju Yeo. 서경대학교 대학원 미용예술학과
  • 장미여 Mi-Yeo Jang. 서영대학교 뷰티코디네이션 학부
  • 박은준 Eun-Jun Park. 서경대학교 미용예술학과


자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

      0개의 논문이 장바구니에 담겼습니다.