원문정보
초록
영어
The digital revolution is occurring in the publishing market due to the development of IT industry. This environmental change is highly influencing on the changes of publishing market and the culture as well as on the consumption and reading patterns of consumers. Apparently the sentimental old-media “paper book” is rapidly being replaced by the e-book which is the digital new-media. Despite the many useful features of the e-book, the current situation shows that it has stopped from developing to the mature stage due to the disincentive factors occurring during the process of embracement. Therefore, the aim for this thesis is to suggest strategic direction for the stable substructure while approaching to the fundamental problem that occurs during the introduction of e-book in an overall perspective of the publication. As a result, the activation and the stable settlement of a local e-book market will take in place.
목차
1. Introduction
2. The Status and the Trend of the Publication Market on Transition
2.1. The Change of Media/Distribution Paradigm
2.2. The Status Global Publication Market
3. E-book Growth Factor Analysis and Revitalization Plan
3.1. Excavation of Service in Consumption Pattern
3.2. Quantitative/Qualitative/Territorial Expansion of E-book Contents
3.3. Provision of Reading Culture through Change of Educational Approach
3.4. The Spread of Optimized E-book Reader
3.5. Promotion of Standardization and Institutional Support
3.6. Diverse Promotion of Paper Book and E-book
4. Conclusions
References