earticle

영어

Recently, an innovation paradigm is shifting from a closed to an open innovation model, characterized by the use of purposive inflows and outflows of knowledge not only to accelerate internal innovation but also to expand the markets for external use of innovation. However, the Not-Invented-Here (NIH), and Not-Sold-Here (NSH) or Only-Use-Here (OUH) syndromes are the most commonly faced problems in open innovation processes. Therefore, the aim of this study is not only to identify the factors that influence NIH and NSH/OUH attitudes in open innovation processes based on motivation theory with perceived organizational fairness and commitment, but also to investigate their impacts on NIH and NSH/OUH attitudes through an empirical research. The research model was analyzed with Visual PLS using survey data collected from IT professionals in Korea. The findings indicated that IT professionals’ perceived organizational fairness is negatively affected to NIH attitudes in open innovation process.