earticle

영어

The main study results are presented as follows: First, this work investigated the positive effects of the variables according to the characteristics local food choice, including satisfaction for previous expectation, recommendation intention, and revisit intention. The investigation result revealed that management of local food and purchase management of local food were the most effect factors on previous expectation, recommendation intention, and revisit intention. Therefore, the hypothesis 1 prepared in this work was accepted. Secondly, this work looked into the positive effects of satisfaction for previous expectation of local food on recommendation intention and revisit intention. As a result, it was found that previous expectation of local food was the main factor affecting both recommendation intention and revisit intention. In particular, it was found that the two factors (recommendation intention β＝.493, revisit intention β＝.437) had similar influence. Therefore, the hypothesis 2 in this work was accepted. Thirdly, regarding the positive effects of local food recommendation intention and revisit intention, it was found that the two variables had influence (β＝.833) of positive effect. Therefore, the hypothesis 3 in this work was accepted.