earticle

영어

This study aimed to identify factors influencing a rise in employees' job satisfaction and job performance and a decrease of their turnover in a tourist resort industry. To accomplish the objectives, data were collected by employees working in ski-resorts located in Kangwon Province, South-Korea. The data were analyzed by utilizing reliability test, exploratory factor analysis, confirmatory factor analysis, and multiple regression analysis. Results showed that the execution factors(e.g., incentive, mentoring, & job training) of internal marketing significantly influenced on the level of employees' job satisfaction and job performance, whereas the factors(e.g., empowerment & communication) insignificantly influenced on the variables. The higher the job satisfaction of employees is, the more their job performance improved. The results also revealed that factors of the internal marketing is negatively causally related to employees' turnover intention and that the higher the job satisfaction and job performance of employees are, the more their turnover intention reduced. Thus, findings from this study suggest that the board of directors in a tourist resort industry should consider running the internal marketing actively. This would enhance employees' job satisfaction and quality of their service that lead to gain a higher customer loyalty and satisfaction. The effective human resource management based on the internal marketing could be a powerful strategy to keep the tourist resort industry in success.