원문정보
초록
영어
In real life, the manufacturers typically conduct differential pricing for the same product in different regions. The dual-channel strategy not only generates the conflict between network sale channel and traditional channel, but also conflict the competition between traditional channels in different regions. We suppose that the traditional retail channels, manufacturers implementing the difference pricing strategy can make more profits. The literature mainly studies the impact of the network channels on manufacturers pricing strategy, and discusses the four kinds of pricing strategy in dual channel under the background of the manufacturers. Finally, through the analyses of numerical simulation of the parameters on the different pricing strategies, the related conclusions are given.
목차
1. Introduction
2. Model Description and Hypothesis
3. Model and Analysis
3.1. Fundamental Model
3.2 Analysis of Four Different Pricing Strategies
4. The Example Analysis
5. Conclusions
References