원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.7 No.4
2014.08
pp.95-102
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This paper puts forward the network model to analyze the marketing innovation risk, according to the characteristics of modern enterprises’ marketing innovation, importing the concept of project network figure from the theory of project management. In order to provide an effective marketing innovation risk analysis method for modern enterprises. This paper also uses the network model to analyze two new marketing innovation policy of an automobile company.
목차
Abstract
1. Introduction
2. Introduction of Risk Theory and Network model Theory
2.1. Introduction of Risk and Marketing Innovation Risk Theory
2.2. Introduction of Project Network Figure and Network Model Theory
3. Analysis of Network Model for Single Marketing Innovation Project
4. Analysis of Risk Network Model for Multiple Marketing Innovation Project
5. A Case Study
6. Conclusion
Acknowledgements
References
1. Introduction
2. Introduction of Risk Theory and Network model Theory
2.1. Introduction of Risk and Marketing Innovation Risk Theory
2.2. Introduction of Project Network Figure and Network Model Theory
3. Analysis of Network Model for Single Marketing Innovation Project
4. Analysis of Risk Network Model for Multiple Marketing Innovation Project
5. A Case Study
6. Conclusion
Acknowledgements
References
저자정보
참고문헌
자료제공 : 네이버학술정보