earticle

영어

With the rising popularity of e-commerce, more and more enterprises begin to construct and adapt to e-commerce system. It is far more than a simple computer system. Currently, many experts and organizations have attempted to evaluate the e-commerce performance theoretically. However, there is a white space in the theory, in particular the theoretical system of e-commerce performance evaluation. Thus, this paper sets up an index system for e-commerce performance evaluation based on features of e-commerce enterprises and evaluation theories. It proposes a Group Analytical Hierarchy Process (GAHP) that is proved to work out well when evaluating the e-commerce performance.