earticle

영어

This paper researches the inventory problem and sales conflict in dual channel. The two basic problems are the basic problems of manufacturers or retailers have to face to establish network channel. We discuss that the network sales channels should establish their own inventory, or share the inventory with the physical store for inventory problem; we use dynamic pricing strategy to analyze and solve the problems of channel conflict for the conflict problem of Internet channel and physical channel. We studied the problem of inventory on the basis whether the network sales channels should establish their own inventory in dual channel. And then we analyzed the dynamic pricing model. The first part of this paper is the introduction of related problems and study of issues progress now. The second part is related assumptions and description the model analysis. In this part we describe the inventory strategy and dynamic pricing problem respectively. The third part is the numerical test. At the last of paper is the conclusion.