원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.7 No.3
2014.06
pp.197-206
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
With the aid of network media, online group buying enables consumers to form a group of bulk purchasing power. Thus, they can enhance their bargaining power and achieve the price preferential benefit and quality services. At present, online group buying in China is still in a relatively prosperous phase. Nowadays online group buying industry presents the hundred schools of thought contend. Combined with industry chain structure, this paper analyzes the different business models of online group buying and attempts to introduce the development strategies of online group buying in each business model.
목차
Abstract
1. Introduction
2. Structure of Online Group Buying Industry Chain
3. Business Model of Online Group Buying
3.1. C2B Business Model
3.2. B2T Business Model
3.3. B2B2C Business Model
4. Development Strategy of Different Business Model
5. Conclusion
Acknowledgements
References
1. Introduction
2. Structure of Online Group Buying Industry Chain
3. Business Model of Online Group Buying
3.1. C2B Business Model
3.2. B2T Business Model
3.3. B2B2C Business Model
4. Development Strategy of Different Business Model
5. Conclusion
Acknowledgements
References
저자정보
참고문헌
자료제공 : 네이버학술정보