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논문검색

Comparison of E-payment of the B2C E-commerce in China from the Security and Trust Perspective

초록

영어

With the development of electronic commerce (e-commerce), the electronic payment (e-payment) has become a popular method of payment. Its security and trust are the great attention of customers. This paper is an attempt to compare the current widely used e-payment systems to invest the issues and priority of e-payment over e-commerce, specifically the B2C e-commerce in a specific market - China. Grey approach is employed to evaluate the security and the current e-payment systems of the B2C e-commerce in China. The managerial implications and suggestions for future research are also discussed.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Methodology
  3.1. Grey System Theory
  3.2. GRA (Grey Relational Analysis)
  3.3. The Grey Approach
 4. Data Collection and Results Analysis
  4.1. Evaluation Criteria
  4.2. Data Collection
 5. Conclusions
 References

저자정보

  • YingHua Zhang Economics School, Wuhan University of Technology, Hubei; Business School, Jiujiang University, Jiangxi China
  • RenXiang Wang Economics School, Wuhan University of Technology, Hubei China

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