원문정보
피인용수 : 0건 (자료제공 : 네이버학술정보)
목차
Abstract
1. Introduction
2. Literature Review
2.1. Technology Accptance Theories : the Relative Importance of PU and PEU and Moderators
2.2. Availability of Service in Alternative Media
2.3. Multidimensional Definition of Trust in Services
3. Hypotheses
3.1. Availability of Alternative Media and its Moderating Effect
3.2. Service Trust and its Moderating Effect
4. Research Methodology and Analysis
4.1. Data Collection and Sampling
4.2. Method
4.3. Descriptive Statistics, and Tests of Reliability and Validity
4.4. Goodness-of-fit and Hypothesis Tests
5. Discussion
Acknowledgements
References
1. Introduction
2. Literature Review
2.1. Technology Accptance Theories : the Relative Importance of PU and PEU and Moderators
2.2. Availability of Service in Alternative Media
2.3. Multidimensional Definition of Trust in Services
3. Hypotheses
3.1. Availability of Alternative Media and its Moderating Effect
3.2. Service Trust and its Moderating Effect
4. Research Methodology and Analysis
4.1. Data Collection and Sampling
4.2. Method
4.3. Descriptive Statistics, and Tests of Reliability and Validity
4.4. Goodness-of-fit and Hypothesis Tests
5. Discussion
Acknowledgements
References
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보