원문정보
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초록
영어
Online service quality has a significant influence on many important aspects of electronic commerce (e-commerce). However, there are few quantitative studies on the investigation of the main affecting factors of the online service quality focused on the market in China, which is one of the developing countries with the highest online population growth. This paper is an attempt to identify the main factors affecting the online service satisfaction of the e-commerce websites in China, and Fisher’s exact test is applied to identify the main affecting factors of online service satisfaction. The results could be the guideline for the e-commerce companies in terms of improving their online service.
목차
Abstract
1. Introduction
2. Literature Review
3. Methodology
4. Data Collection and Results Analysis
4.1. Questionnaire Design
4.2. Internal Consistency Test
4.3. Fisher’s Exact Test
5. Conclusions
Acknowledgements
References
1. Introduction
2. Literature Review
3. Methodology
4. Data Collection and Results Analysis
4.1. Questionnaire Design
4.2. Internal Consistency Test
4.3. Fisher’s Exact Test
5. Conclusions
Acknowledgements
References
저자정보
참고문헌
자료제공 : 네이버학술정보