earticle

영어

This study aims to suggest expression methods to attract potential tourists by analyzing expression elements of different-themed posters for local festivals. For achieving this purpose, local festivals were divided depending on themes and two representative expression elements were analyzed. The value- based expression element was analyzed, based on the cases of the recent festival posters, and the experience motivation-based expression element was analyzed, based on a survey. The problems of different-themed posters for local festivals and suggestions for expression methods are as follows. First, posters for ecological and nature festivals had high formativeness, functionality, commonality, and experientiality, but lacked symbolism. For expressing characterful symbolic components and attracting tourists, visual experience-oriented expression is necessary. Second, posters for cultural art festivals had high commonality and functionality, but lacked formativeness, symbolism and experientiality. Therefore, there is a need to improve readability, express symbolism creatively and focus on leisure experience-oriented expression. Third, posters for traditional, historical and folk festivals lacked symbolism, commonality and experientality, except for formativeness and functionality. Therefore, there is a need to express symbols and themes which are easy to understand and focus on knowledge experience-oriented expression. Fourth, posters for regional speciality festivals had high formativeness, symbolism and functionality, but lacked commonality and experientality. Therefore, there is a need to improve communicability of festival themes and focus on knowledge experience-oriented expression. Fifth, posters for contest, industrial and sports festivals lacked all the components, except for functionality. Therefore, there is a need to harmonize components, develop symbolic expressions, express meanings of festival themes and focus on exchange experience-oriented expression. In conclusion, it is anticipated that this research would make a practical contribution to designing posters for local festivals.