earticle

영어

The Purpose of this study is to analyze the present linkage between exhibition and convention center and hot spring resources in Beppu, and to suggest an development plan for regional development. For this purpose, this study suggest as follows: Firstly, Beppu should have made linkages between MICE industry and hot spring resources. It means that more MICE program development using the of hot spring resource need to develop as well as economic assistance plan for using hot spring lodging. Secondly, Beppu have to provide hot spring related products and its experience opportunity to MICE participants. Thirdly, Beppu have to host the hot spring related MICE; by hosting hot spring related MICE, higher attractions of Beppu could attract more participants in Beppu, and Beppu’s reputation and positive image will be continued. And, Periodical and systematic hosting of the hot spring related MICE will allow each hot spring destination and organization to share know-how on the MICE industry.