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영어

The purpose of this study is to find out the major exhibition organizers' perception of exhibitions as intangible assets through the analysis of value factors of exhibitions. Ultimately, this study purports to suggest a theoretical model for exhibition M&A as well as for other types of trade show related transactions. In spite of the growth of Korean exhibition industry Korea is now facing its new phase for fast improvement for its exhibition qualities, in particular as examples, overcoming the issues of numerous similar types of exhibitions thriving in the market or lack of enough international participant. On the contrary, global organizers are actively seeking new opportunities to enter our market by organizing their own shows or acquiring existing Korean exhibitions. In this thread, this study finds its purpose to form a foundation for improving Korean exhibitions' global competitiveness and internationalization by suggesting its own theoretical framework that will eventually help realistically evaluate Korean exhibitions as assets and set up differentiating criteria on individual exhibition.