earticle

영어

Visibility in search engines is a competitive advantage of commercial websites. In this context, Search Engine Optimization (SEO) techniques are devised to enhance the ranking of websites in search engine results. The existing approaches toward SEO are primarily modifying the content or the structure of websites during the post-development activities. These modifications can introduce new defects to the websites. To tackle this problem, we have proposed caring for visibility in the requirements of commercial websites. We further contribute a goal-based framework for modeling and description of visibility in requirement engineering phase. The framework lays a foundation for automated analysis of visibility in commercial websites.