원문정보
초록
영어
The purpose of this study is to examine the factors influencing performance of software companies. This model tests various theoretical research hypotheses related to innovation, standardization and technology marketing strategy and software type. Smart PLS (Partial Least Square) have been utilized for deriving the study results. The result of hypothesis testing is as follows. First, standardization and technology marketing strategy positively influence financial performance. Second, innovation, standardization and technology marketing strategy positively influence technical performance. Finally, mobile and non-mobile software companies was shown that innovation, standardization, and technology marketing strategy has different effects to financial and technical performance.
목차
1. Introduction
2. Research Model and Hypothesis
2.1. Innovation
2.2. Standardization
2.3. Technology Marketing Strategy
2.4. Software Type
3. Research Methodology
3.1. Operational Definition of Variables and Measurement Items
3.2. Sample and Survey Research Methods
4. Results Data Analysis
4.1. Reliability and Validity Analysis
4.2. Correlation Analysis
4.3. Hypothesis Testing
4.4. Software Type
5. Conclusion
Acknowledgements
References