earticle

영어

The informationization is recognized due to the expansion of the development of the Information Technology and internet utilization as the important means doing the growth momentum role of all industries today. While the Information Technology developed and the network infrastructure develope, the environment which can gain the there was no restriction in the hour and space desired information by using Internet was equipped. This research analyse the relationship with the feature of the web usability and Social commerce. Therefore, this research tries to investigate the relationship about in which the characteristic of the website usability is connected through the confidence about the Social commerce site to the re-purchase. The existing research that the information system and Electronic commerce relates is considered and the usability factor about the Social commerce site tries to be drawn and these try to verify on the relationship with the trust building of the user about the Social commerce site and purchasing intention through the positive research. The result of looking into the effect that it reaches to the purchasing intention of the Social commerce user based on the web use factor and Social commerce site is designed and run and the web use factors can know to be the factor to consider importantly. The importance of the web use factor to has preferentially to be considered in being put through this research and building the confidence of the Social commerce user could be known. When running with the Social commerce site design, this is determined because it can become the useful standard.