원문정보
초록
영어
Mobile Customer participation type in open innovation, enterprise innovation development path, needs to address important issues. This paper proposed mobile customer sto participate typology based on three dimensions, which are the customers’ autonomy in the process, the nature of the firm‐customer collaboration, and the stage of the innovation process. Then proposed mobile customers to participate in the type of open innovation framework. Through the static comparative and dynamic evolution simulation found: mobile customers tend to be open to participate in the development of new products pre innovation, the tendency to begin to choose the low participation of degrees of freedom, and ultimately tend to opt for a high degree of freedom to participate.
목차
1. Introduction
2. The Type of Customer and Open Innovation
3. An Open Innovation Dimension of Customer Engagement
4. The Type of Mobile Customers to Participate in Open Innovation Dynamic Evolution Simulation
4.1. Two Types of Mobile Customers to Participate in the Evolution of Open Innovation Simulation Design
5. Types of Mobile Customers to Participate in the Evolution of Open Innovation Analysis of Simulation Results
5.1. Option One: Impact Mobile Customers to Participate in Open Innovation Stage of Open Innovation
5.2. Option Two: Mobile Customers Participating in the Extent of the Impact of Open Innovation Collaboration
5.3. Option Three: Mobile Customers Participating in the Degree of Freedom of the Impact of Open Innovation to Open Innovation
5.4. Option 4: Number of Enterprise Mobile Customers to Participate in the Impact of Open Innovation
6. Conclusions
7. Conclusions and Implications
8. Prospects for Future Research
Acknowledgements
References