원문정보
보안공학연구지원센터(IJHIT)
International Journal of Hybrid Information Technology
Vol.7 No.3
2014.05
pp.93-104
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
The measurement of online service quality has become increasing important as the e-commerce companies deliver an expanding array of service through the websites. There are few quantitative studies on the online service quality assessment focused on the market in China, which is one of the developing countries with the highest online population growth. This paper is an attempt to identify the measurement of the online service quality in China, and grey approach is applied to identify the criteria of online service quality assessment. The results could be the guideline for the e-commerce companies in terms of improving their service.
목차
Abstract
1. Introduction
2. Literature Review
3. Methodology
3.1. Grey system theory
3.2. GRA (Grey Relational Analysis)
3.3. The grey approach
4. Data Collection and Results Analysis
5. Conclusions
References
1. Introduction
2. Literature Review
3. Methodology
3.1. Grey system theory
3.2. GRA (Grey Relational Analysis)
3.3. The grey approach
4. Data Collection and Results Analysis
5. Conclusions
References
저자정보
참고문헌
자료제공 : 네이버학술정보