earticle

영어

People today use appearance as a tool for evaluating others or as a means of raising personal income. As such, a service provider with an attractive image has great sales skills and plays a role in offering positive information about services or products to customers. In particular, since a service is an intangible feature, the service is determined only by visible external factors. Accordingly, this study is to review how the image of the appearance of beauty artists is perceived by customers and beauty artists. As a result of conducting a t-test aimed at two groups of beauty artists and consumers to discover any difference in the perception of the image of the appearance of beauty artists, there was a statistically significant difference both in the two groups and factors regarding the perception of the image of the appearance of beauty artists. That is, beauty artists perceived an image that is active, upscale, manly, and suitable for their formality. Meanwhile, consumers perceived an image that is conservative, not upscale, feminine, and one that shows significant exposure not suitable for their formality. From this, if the image of beauty artists who offer beauty service can be highlighted accurately as the image embodied by consumers, it will be able to create repeat purchases by consumers and raise their satisfaction. Also, along with beauty artists, if service managers are prepared with a management manual system that may endow a reliable and professional image to customers, the service industry is expected to be promoted.