earticle

영어

This study is targeting men living in Seoul utilization of salon hair style and preferences to get a scene by a hairdresser who is engaged in production marketing strategy, it is necessary for the purpose of providing basic information. Self-District of survey questionnaires to collect data for the 212 frequency was analyzed using SPSS 20.0. The results are as follows. First, the survey was 20 years of age and under 30 years old university student/graduate of education, more than 2 million won per month income in less than 3 million won, 300,000 won more than the average monthly expenditure of less than 500,000 won in the professional practitioner group. Second, the technology is well surveyed and a hair salon near the settlements and at least once a month on average, and more than 10,000 visits in spending was less than 30,000 won. Third, survey-type cut yourself a dandy style with matching dark brown color, clean, comfortable, bold trim pump wave was preferred. Through this study visit patterns and preferences of men's hair salon for a haircut was known, if it is made based on the marketing of the influx of new customers and an increase in visits satisfaction and procedures, improve sales have considered.