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RESEARCH ARTICLE

메이크업 아티스트의 직업 특성에 따른 인터넷과 매스미디어의 정보 획득과 매체 사용 만족도에 관한 연구

원문정보

A Study on Acquisition of Information by the Internet and Mass media and the Satisfaction of Media Based on the Job Characteristics of the Make-up Artists

주영주, 신세영

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초록

영어

The purpose of the investigation is to enhance the satisfaction and acquiring information of the make-up artists using the internet and mass media based on job characteristics. This investigation is analyzed on job position, working place, daily average hours, weekly average days, job characteristics based on career for the make-up artists. The total 212 questions were analyzed by SPSS 21.0 software program. The results were shown that at first, Observe make-up style of entertainers on TV to obtain the information for fashion make-up style and It is easier to communicate with customers if offering the make-up style of entertainers. Second, the job characteristics based on job career, job position, working place, daily average hour, weekly average hour for the make-up artists were slight difference on the satisfaction and acquiring information of the make-up artists. Third, the job characteristics enhancing the satisfaction and acquiring information of the make-up artists were shown that the weekly average hour is less than 5 days, the daily average hour is less than 8 hours, the job career period is 3yrs ~ 6years. Based upon these results, it can provide an active reference for the infrastructure and improving sales for the make up industry.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 메이크업 아티스트(Make-up Artist)의 직업적 특성
  2. 인터넷과 매스미디어(Mass Media)의 정보획득
  3. 매체 사용 만족도
 Ⅲ. 연구방법
  1. 연구문제
  2. 조사대상
  3. 측정도구
  4. 분석방법
 Ⅳ. 연구결과 및 고찰
  1. 메이크업 아티스트의 직업 특성
  2. 메이크업 아티스트의 인터넷과 매스미디어의 정보획득과 매체 사용 만족도
  3. 직업 특성에 따른 인터넷과 매스미디어의 정보획득의 차이
  4. 직업 특성에 따른 매체 사용 만족도의 차이
 Ⅴ. 결론 및 제언
 참고문헌

저자정보

  • 주영주 Young-Joo Joo. 서경대학교 대학원 미용예술학과
  • 신세영 Sae-Young Shin. 서경대학교 미용예술학과

참고문헌

자료제공 : 네이버학술정보

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