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초록
영어
Near Field Communication (NFC) is a key enabling technology of the mobile industry. However, its diffusion was negligible until 2010, because NFC-equipped smartphones comprised only 3% of all smartphones. Smartphone manufacturers have begun to mount basic NFC specifications, because Google has supported those specifications since Android 2.3. A wide range of NFC-based commerce business models would be expected to have been established for these reasons, but they still do not attract a large number of users. In this study, the authors discuss the implications of that fact. The findings in this article are useful for identifying the factors that must be managed for NFC-based mobile payment services to spread successfully.
목차
Abstract
I. INTRODUCTION
II. THEORETICAL BACKGROUND
A. Innovation Characteristics of NFC from Innovation Diffusion Theory
B. Attitudes toward NFC-based Mobile Payment Service : Satisfaction and Trust
C. Diffusion of NFC: Word of Mouth
III. METHODS
A. Sample and Measures
IV. RESULTS
A. Characteristics of the Sample and Correlation between Constructs
B. Reliability and Validity of the Measurement Items
C. Hypothesis Test and Results
V. CONCLUSIONS
REFERENCES
I. INTRODUCTION
II. THEORETICAL BACKGROUND
A. Innovation Characteristics of NFC from Innovation Diffusion Theory
B. Attitudes toward NFC-based Mobile Payment Service : Satisfaction and Trust
C. Diffusion of NFC: Word of Mouth
III. METHODS
A. Sample and Measures
IV. RESULTS
A. Characteristics of the Sample and Correlation between Constructs
B. Reliability and Validity of the Measurement Items
C. Hypothesis Test and Results
V. CONCLUSIONS
REFERENCES
저자정보
참고문헌
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