earticle

영어

This study attempted to identify factors that are affecting business success of small enterprises. The intention of this study is to provide the understanding on how people should start their business by looking at all the factors affecting business success, hence help to reduce the risk of failure and increase chances of success. The study examined six factors including one control factor that influence small enterprises business success. These factors are: the small enterprises characteristic, qualification of the entrepreneur, preparation process, marketing strategy, resources and finance, and locational property. The theoretical framework has been drawn out and questionnaire was designed based on the factors chosen. Ten hypotheses were developed to find out factors that are affecting business success of small enterprises. The entire hypotheses were successfully tested with SPSS and seven hypotheses were accepted. The regression analysis result shown that the most significant factors affecting business success of small enterprises were the small enterprises characteristic(especially, average monthly sales), qualification of the entrepreneur, marketing strategy, and preparation process.