earticle

영어

This study aimed at examining the structural relationships among policy PR, policy understanding and policy support for the purpose of solving the problem to have the residents’ support for the newly enforced tourism police system. The literature review covered the concepts of tourism police system, policy PR, policy understanding, policy support, and following this, previous researches related to these concepts were discussed. A research model was designed and hypotheses were established based on the characteristics of tourism police system and the previous researches. Survey data were collected from the residents of major tourism districts in Seoul where the tourism police system is in action. For the analysis, a structural equation model method was employed. The results indicated that policy PR of tourism police system did not have significant influence on policy support, but policy understanding of tourism police system had mediation effects on the relationship between policy PR and policy support. In conclusion, this study emphasized that policy understanding of the residents regarding tourism police system is an important mediating mechanism for ensuring the residents’ support, and thereby balanced communication strategies for policy PR should be implemented.