earticle

영어

The advent of Social Network Service(SNS) is one of the most remarkable social phenomenon of the 21st century. Communication and information exchange via online SNS and mobile SNS has become not only a trend but also an essential source to maintain their social status among acquaintances. However, placing personal information on the SNS puts the user at risk of online information predators. This paper looks at the privacy issues of SNS from various SNS users. By using the privacy issues, we assessed the values of personal information on Social Networking Sites. To examine the value of personal information on Social Networking Sites Contingent Valuation Method(CVM) is adopted. The results were robust in explaining the relationship of SNS experience variables and the user’s Willingness to Accept when monetary incentives are provided in return for their personal information on SNS. The results suggest that the SNS user’s awareness of privacy issues and control of personal information should be intensified.