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KrAIS 세션 II

Understanding Users’ Continuance Intention in Cloud Computing Services : An Integrated Model

초록

영어

The Cloud Computing has become one of the hottest issues in the world of information technology (IT). However, the understanding of the determinants of user’s continuance intention in the context of cloud computing services is still limited. To fill the gap, this article attempts to demonstrate the factors that influence individuals’ continuance intention of cloud computing services. In this study, we adopted the Stimulus-Organism-Response (SOR) framework as research framework. And then, on the basis of the IS success model, UTAUT model and TTF, this research proposed an integrated model to investigate the factors that affect the cloud computing continuance intention. Furthermore, perceived functionality fit is regarded as a significant intervening variable and tested in the research..

목차

Abstract
 Introduction
 Literature Review
  Theoretical Background
  Theory of Reasoned Action (TRA)
  Unified Theory of Acceptance and Use of Technology model (UTAUT, UTAUT2)
  Task-Technology Fit model (TTF)
  IS success model
 Research Model
 Conclusion
 References

저자정보

  • BIN FU Dept. of Business Administration, Chungnam National University 99 Daehak-ro, Yuseong-gu, Daejeon 305-764, Korea
  • Young-Soo Chung Dept. of Business Administration, Chungnam National University 99 Daehak-ro, Yuseong-gu, Daejeon 305-764, Korea
  • Chul-HO Jung Dept. of Business Administration, Mokwon University

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