earticle

영어

Most IS research presumes that the effect of an antecedent of an IT service on an endogenous variable is one-dimensional: the higher (or lower) the influence of the former, the higher (or lower) the level of the latter. Sporadic arguments were made in IS research that that, depending on the studied variable, such a monolithic premise may not sustainable. Despite the rich evidence of the dichotomous role of explanatory variables on measured consequences, especially in the marketing discipline, theoretical and empirical efforts to examine this possible asymmetric roles of indicator variables have received little attention in IS research. Especially, no previous IS study took the “diversified” duality position. We take the position that a significant explanatory factor becomes one of “pure enabler”, “pure inhibitor”, “bi-directional influence in asymmetry” or “bi- directional influence in symmetry”. This “diversified” duality perspective becomes the theoretical tenet of this research, setting it apart from the scant IS research that viewed the asymmetry through the simple lens of statistical significance in “each” direction (i.e., statistically significant in one direction, but not in the other direction).